First we had Panda, and recently Google implemented its little brother: The Penguin. The Google Penguin update shook up the SEO world, and whether you are someone who targets micro niches or goes after the heavyweights, we all felt its effects. This update was Google’s way to reward legitimate or white hat SEO practices, so webmasters who followed healthy SEO practices benefited. Whereas Panda focused more on content quality and keyword density, Penguin focused on backlinks and their overall quality.
